In times of rapid change, we are all students.
-
Michael Cayley
- 45, Male
- Toronto
- Canada
- Blog Posts (24)
- Discussions
- Events
- Groups (6)
- Photos (14)
- Photo Albums
- Videos (1)
Social Capital Value Add
Loading feed
Hi! I designed & taught 1st SM Course @ HumberPR
Profile Information
- What is your role within the HumberPR network?
- mentor
- What person or experience turned you on to Public Relations as a possible career choice?
- Sarah Thorne was at Dow Chemical & an advisor to Mount Saint Vincent's PR program. As I was graduating from high school after promoting rock concerts as a teenager, she suggested that I explore PR as a career choice.
- What has been the biggest public relations success during your lifetime?
- Trudeau Mania - broadcast ... Obama mania - social media but most profiles here talk about personal PR feats ... Sponsoring a celebration of the Hong Kong hand over in Shanghai featuring a $75,000 fireworks display over the Bund and a private black tie ball on top of the Peace Hotel was the biggest. Over a million people watched the fireworks live and millions more on TV.
- Here are links to my other points of presence on the web:
- www.socialcapitalvalueadd.com
www.memeticbrand.com
www.twitter.com/michaelcayley
www.twitter.com/memeticbrand
Hi Humber PR! Nice to meet you.
Hey HumberPR - just a quick note of introduction.
I was invited to help kick start the adoption of social media across the HumberPR program by my old friend Chitra Reddin, who was one of my profs while I was in the BPR program at Mount Saint Vincent University. Thank you Chitra, Andrea Tavchar (who was my teaching coach) and HumberPR for my time with the program. It was a great ride.
During my first guest speaking visit in the first quarter of 2009, we noticed that there was no twitter thread for the program. So student Jonathan Laba and I quickly settled on the #HumberPR tag and started using it.
I designed and taught the first two iterations of the post grad level social media course for Humber PR in Q42009 and Q12010. FYI - here is a copy of that course outline. We developed this ning network and recruited over 100 PR mentors globally, who were each invited to help us evolve the course.
There was virtually no paper exchanged. Every student was challenged to work directly with an outside mentor to develop their online identity and assignments were submitted online via a shared google spreadsheet.
My MBA thesis focused on linking social media to corporate valuation and was published as a ChangeThis manifesto. Just click here and then hit the download button. No registration required to print or download the google docs version.
I am still active on the #HumberPR twitter thread and set up the #HumberPR Daily Paper.li to help keep the thread vital.
I always look forward to the continuing feedback that I get from my former students and the new connections that constantly evolve through HumberPR!
Cheers,
Michael
Introducing Social Capital Value Add eBook
I was invited to help kick start the adoption of social media across the HumberPR program by my old friend Chitra Reddin, who was one of my profs while I was in the BPR program at Mount Saint Vincent University. Thank you Chitra, Andrea Tavchar (who was my teaching coach) and HumberPR for my time with the program. It was a great ride.
During my first guest speaking visit in the first quarter of 2009, we noticed that there was no twitter thread for the program. So student Jonathan Laba and I quickly settled on the #HumberPR tag and started using it.
I designed and taught the first two iterations of the post grad level social media course for Humber PR in Q42009 and Q12010. FYI - here is a copy of that course outline. We developed this ning network and recruited over 100 PR mentors globally, who were each invited to help us evolve the course.
There was virtually no paper exchanged. Every student was challenged to work directly with an outside mentor to develop their online identity and assignments were submitted online via a shared google spreadsheet.
My MBA thesis focused on linking social media to corporate valuation and was published as a ChangeThis manifesto. Just click here and then hit the download button. No registration required to print or download the google docs version.
I am still active on the #HumberPR twitter thread and set up the #HumberPR Daily Paper.li to help keep the thread vital.
I always look forward to the continuing feedback that I get from my former students and the new connections that constantly evolve through HumberPR!
Cheers,
Michael
Introducing Social Capital Value Add eBook
Michael Cayley's Blog
Howard Rheingold is in Toronto Next Week
Here are the details on two opportunities to see a great thinker (who helped me shape the original social media course at HumberPR) within the areas of social capital, technology and social media.
A Howard Rheingold Workshop, Harnessing Social Media and Smart Mob Thinking for the Enterprise
being hosted at the S-Lab,…
Continue being hosted at the S-Lab,…
Posted on September 16, 2010 at 4:00pm
Recent work of Howard Rheingold
Here is a quick summary of the recent work of Howard Rheingold who designed and teaches social media related courses at Berkeley and Stanford.
Video 21st century literacies 40 min video http://blip.tv/file/2373937
JD Lasica's 6 min video interview with me, same…
Posted on April 22, 2010 at 5:51pm
Report Spammers: They will be banned.
Thanks to members who reported a spammer on our network this morning.
The offending spammer has been banned.
This has now happened three times since we launched the network at the start of September last year. Not really a management challenge so far.
Just a reminder to be aware that this is an open network, anyone can join but that does not mean everyone is welcome. We are here for a shared purpose.
If you do receive a strange message from anyone or… Continue
The offending spammer has been banned.
This has now happened three times since we launched the network at the start of September last year. Not really a management challenge so far.
Just a reminder to be aware that this is an open network, anyone can join but that does not mean everyone is welcome. We are here for a shared purpose.
If you do receive a strange message from anyone or… Continue
Posted on March 18, 2010 at 1:30pm — 4 Comments
The #pbCamp2 Conversation On-line
Hello everyone and welcome to our Personal Brand Camp online conversation.
You can find the agenda for this, the second coming of Personal Brand Camp here.
We encourage you to please read this background post and watch the videos there so that we can kick this conversation off with some thoughts in common.
If you want to… Continue
You can find the agenda for this, the second coming of Personal Brand Camp here.
We encourage you to please read this background post and watch the videos there so that we can kick this conversation off with some thoughts in common.
If you want to… Continue
Posted on February 19, 2010 at 1:30am — 3 Comments
Michael Cayley's Photos
© 2012 Created by Andrea Tavchar.
Powered by 
.
Comment Wall (51 comments)
You need to be a member of HumberPR to add comments!
Join HumberPR
hi michael
in order to help me schedule
i will need to know when during the 14th (day, evening), how much time you would need and will you be providing the assessment criteria?
how are these assessments given (f2f, written report)
thxs
M
View All Comments